Evaluation question 2

How effective is the combination of your main product and ancillary texts?

I believe my combination of my main product and Ancillary texts are very effective for a few reasons. When planning the music video, making the music video and analysing it I knew I had to do it the most professional and appropriate way. As well as my music video, my other products such as my digipak and magazine advert reflect and create cohesion with the main product through colour and general theme.

I believe that a magazine advert has to show a strong, clear link to the particular product. For example, Kendrick Lamar or Eminem. Here are a couple of their posters:

Every product needs to be linked in some way, thats why all my products share the same elements from the music video. For my digipak I used photos from my music video, here they are:

This was the setting of our music video, hence why I used them. For my poster I also used one of the photos above merged with another photo of our main actor. Here is the poster:

As you can see, I've used different fonts, and most importantly a blue tint. I used this because in my music video the blue smoke symbolises the boy and the red symbolises the girl. This is gender representation.

The setting for my music video represents the song and lyrics well. The woods are thick, where you can get lost easily. This syncs with "If I lose myself".

Evaluation Question 3

What have you learned from your audience feedback?

For our audience feedback, we have done a couple things. Firstly, I created a survey on the free website SurveyMonkey:

Here is the website and its features I used to create the survey:

Here is the final survey which we have handed out to peers for them to give us feedback on our music video product: 

From our audience feedback questionnaire, we learned what people liked/disliked and how we can improve for our final edit. We found out that our audience really enjoyed the idea of smoke with the representation of gender. However, we found out that we may have used too much smoke. We were very happy that our audience gave us an average of 8/8.5 which gives us the indication that our video can't be improved a-lot. 

We also got the idea of a reaction type video. We planned to film the audience while they watch our music video on a Mac. We edited in the music video as a small window in the top right so we can watch the reaction video knowing what they are commenting on.